Legal
Privacy Policy
Last updated: April 2, 2026
Simi ("we," "us," or "our") is a product of Vitruvio Ventures LLC. This Privacy Policy describes how we collect, use, and handle information when you use the Simi Chrome extension and website at trysimi.ai.
Information the extension collects
When the Simi extension activates on a supported retailer product page, it processes structured product-page information such as the page URL, retailer domain, product name, brand, selected size, shade, variant or format, visible price and currency, product identifiers when available, and technical signals needed to return comparison and ingredient context.
At launch, Simi is designed to process supported product pages to provide comparison results, ingredient context, and service improvement. Saved products, alerts, and other personalization features may be added later, and material changes to data use will be reflected in this policy before release.
Information you provide
If you create an account or join our waitlist, we collect your email address and any profile information you choose to provide. If you save products, set price alerts, or interact with Simi's features, we store that activity to power your personalized experience.
How we use your information
- Provide and improve price comparison, ingredient data, and product matching
- Support future personalization features if you choose to use them
- Analyze trends and improve our algorithms and product coverage
- Send you updates and communications you've opted into
- Operate, maintain, and improve Simi's services
What we do NOT do
We do not sell your personal information to third parties for their own marketing purposes. We do not collect payment information — all purchases happen on retailer websites under their own terms.
Third-party retailers and future affiliate links
We may use aggregated, non-identifying data to improve Simi. We do not sell personal information.
Cookies and tracking technologies
The trysimi.ai website uses cookies for site functionality and analytics. The extension may use local storage and similar technologies to store your preferences, saved products, and session data.
Data retention and deletion
We retain your data for as long as your account is active or as needed to provide our services. If you wish to delete your account and associated data, contact us at support@trysimi.ai and we will process your request promptly.
Children's privacy
Simi is not intended for use by anyone under the age of 18. We do not knowingly collect information from children.
Changes
We may update this Privacy Policy as our services evolve. Material changes will be communicated through our website or via email. Continued use of Simi after changes constitutes acceptance.
Contact
Questions about this Privacy Policy? Contact us at support@trysimi.ai.